“For the environment, for it is home to God’s living creatures. For the family, for from their prayers springs peace. For the child, for they are the fair hope of tomorrow.”
These words are found in the ABS-CBN Foundation’s 2002 Annual Report on the accomplishments of the socio-civic arm of one of Asia’s biggest media conglomerates, ABS-CBN Broadcasting Corporation.
The words summarize the philosophy behind ABS-CBN Foundation’s Bantay Bata 163 project and its Children’s Village, Bantay Kalikasan’s Bantay Usok, E-Media’s Educational television programs, Bayan Foundation’s livelihood opportunities, and the disaster relief operations of the Foundation’s volunteers.
Incorporated in 1989, ABS-CBN Foundation began operations generating welfare funds by broadcasting the plight of those in dire need of relief assistance. It evolved into a wholistic program for children when its educational television programs began to have an impact on improving the learning capabilities of young viewers in the elementary level.
This was followed in 1997 by Bantay Bata 163, a 24-hour hotline and child abuse intervention program. At present, it receives an average of 100 real calls a day. In 1999, BB163 opened a branch in Davao City.
Another media based hotline this time to report abuses against the environment followed in July 1998. Bantay Kalikasan has helped collect more than five million signatures for the passage by Congress of the Clean Air Act in June 1999, almost ten years after the bill was introduced.
In pursuit of total development for the child and the family, livelihood opportunities have been opened to the poorest of the through the ABS-CBN Bayan Foundation’s microfinance mechanism. Now on its 6th year of operation, the Bayan Foundation has more than 18,000 active clients in 812 barangays.
To support its programs and projects, the Foundation’s resource mobilization team employs various fundraising mechanisms, such as direct solicitation, concerts, coinbanks, telethons, bazaars, bingo, and applications for grants.
The Foundation is a member of various organizations/movements such as the League of Corporate Foundations, Philippine Association for Volunteer Efforts, Children’s Hour, among others. In order to broaden the impact of its activities, it partners with NGOs and government agencies such as the DSWD, DENR, DepEd, LTO and LGUs.
“Service is a result of strong, active collaboration from well-meaning partners—from the government, the civic sector, our kababayans overseas, and most significantly from our mother network—ABS-CBN,” says AFI’s managing director, Gina Lopez. “I have high hopes. There is no obstacle that can withstand the power of good intentions. Still, we have a long way to go and we can only succeed if the public supports our advocacies. Only then can we finally give our children a better world to live in.”
For more information on the ABS-CBN Foundation, please visit its website at www.abs-cbnfoundation.com or call tel. nos. 411-0850 to 51. E-mail: firstname.lastname@example.org